The Cars You Always Promised Yourself - Reviews & Testimonials

New Ford Capri Bookback to book - November 2018

'A 50-year tale of Ford’s design, engineering and marketing.

'It features Fords most memorable European cars, from the Capri and Sierra to the Puma and today’s Focus RS. It’s an insider’s story of how cars are designed, engineered and marketed, told through the lens of the more glamorous coupés  and interesting RS cars.

'Most of the images in the book have never been published before but the real stars are the secret cars that have, until now, never been seen before. Author and former Ford employee Steve Saxty was granted first-time access to Ford’s design archives and he takes up the story, describing ten automotive unicorns that feature in the book. Enjoy the ride:'

Retro Speed, November 2018

'Fifty per cent of this book is naturally devoted to Capri before Steve moves on to Sierra, Escort and Fiesta (obviously his strong point) and the slow down, via Cougar, Probe, Puma and Focus.

'...profusely illustrated, including many lovely mid-term sketches and drawings, is written by the very experienced Steve Saxty who worked across multifarious and relevant departments at Ford Motor Company during the 1980s, including engineering, design and marketing. Therefore, and above all, this is an important reference book. It is also a good read, weaving myriad story lines with multitudinous personality clashes worthy at times of John le Carre. 

Thoroughly recommended.'

Forces Cars Direct, November 15, 2018

'One of my favourite book publishers is Tenbury Wells-based Porter Press. Its subjects are always fascinating and the quality of the books, whether they be ‘coffee table’, or of a more conventional type, is always at the highest level. If we accept that Ford is one of the most important car brands in the world and the UK’s most popular seller, a 304pp large-format book that details the past 50 years of Ford Motor Company’s coupes, ST, XR and RS models should make good reading. There is no disappointment in this superb tome. As its author, Steve Saxty, was one of Ford’s designers during the 1980s and 1990s and was given unparalleled access to the behind-the-scenes’ stories and facts, you might also appreciate that it provides an important record of a company experiencing enormous changes over the past half-century.

'The content is marvellous and highlights the trends and styles evident and influential since the 1960s.'

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