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Jaguar Design - A Story of Style - Reviews & Testimonials

Automobile, August 2016

'Books on car body design are legion. Books on car body design by people who know what they're talking about are a rare commodity. This, as I gladly acknowledged in my recent cover feature on the aluminium-bodied Jaguar XK120 (April, 2016) is one of the rare ones.'

Just British, US website, May 2016, by Michael Carnell

'A Story of Style is a stunning book both in presentation and in content.

'...If there was one downside to this book, it is the price. While well worth the approximately $150 price tag if you are a Jaguar enthusiast, that cost will obviously be too much for many. If you compare this work with most architectural and design school volumes though, which is the class I believe this falls in, that price is reasonable. This isn't a shop manual or a quick buyer's guide - it is a well-researched, in-depth and thorough coverage of design and style. And this presentation of the book itself lives up to the subject matter., January 21, 2016 

'Some of the images are breathtaking - just like the story of Jaguar itself - but you'll need some strong arms to read it for long. Published by, it is £90, but worth every penny.'

Classic Cars, December 1, 2015

'In a world awash with Jaguar histories, Nick Hull's book is refreshingly unique, because he delivers a history of Jaguar as a design house with a pedigree to rival anything from Turin, rather than retreading heavily-warn ground about Le Mans racers and the XK engine.

'... it all adds up to a new tranche of history that even Jaguar aficionados with libraries full of 'definitive works' will probably be missing.'

Daily Express, October 10, 2015

'It's pricey but worth it as a superb look at the firm's history from 1922 and its earliest Swallow motorbike sidecars, the book details classics such as the XK120, Mk2, E-Type and the XJ6 up to today's models.'

Auto Express, October 28, 2015

'If proof were needed that Jaguar has produced some of the most beautiful cars of all time, the hundreds of high-quality pictures in this book will remind people of the history behind them. It's fascinating to see the development behind iconic classics like the E-Type and Mark II, and to learn of Jaguar's beginnings as a sidecar manufacturer. Well written and interesting, it's great for any Jaguar lover. '

Classic & Sports Car, December 1, 2015

'From Swallow sidecars to the C-X17 SUV, this 512-page book covers the history of Jaguars styling. Author Nick Hull has first-hand experience inside the firm's design studio - having been involved in the XJ41, XJ229 and XJ-S facelift, as well as other projects with TWR - so offers a valid perspective on the evolution of famous models and prototypes.'

Jaguar Journal, December, 2015

'Nick Hull has high academic credentials in automotive design, but more relevantly for this book he worked at Jaguar and TWR and was involved in XK41, XJ220 and the XJS facelist for Jaguar. Ian Callum helped with this book, which spans the Swallow era to present day, with particularly interesting background to the current Jaguar "look".'

Octane, February 1, 2016 

'...along with all the shots of styling mock-ups precariously balanced on chunks of wood at Browns Lane or outside Sir William Lyons' home, Wappenbury Hall.

'...Swallow Sidecars up to XE saloon, and has innumerable interesting digressions, such as the Ferrari Daytona that was rebuilt from a write-off by styling department foreman Bob Blake after Jaguar had extracted the V12 for its own purposes. It's not an inexpensive book but it's good value for the money.'


Dear Louise,

Many thanks for sending the books. They arrived very fast (which was good because I could hardly wait to start reading). Both the book by Sir John Egan and the one by Nick Hull (which is really a standard reference on Jaguar design) are an absolute delight for Jaguar nuts like me.

Congratulations to you as the publisher!


Jaguar Design book