Electrocuted - The Lightning GT Story with Iain Sanderson
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In the ‘90s Iain created, built up and sold a very successful UK-based marketing communications business called 'Dynamo Marketing’. To celebrate, he ordered a Ronart Lightning V8 sports car. Visiting the factory, he decided to invest and help the business.
Living in London, it became apparent that the days of lumbering V8s commuting through urban areas were numbered. So the decision was taken to build, from the ground up, a new electric GT car based on the Lightning.
This kicked off an extraordinary automotive business adventure story. It involves so much: disgraced financier Bernie Madoff, Dieselgate, royalty, fire, legislation, politicians, corrupt investors and various OEMs… the list goes on. In 2009, let’s not forget, Tesla was rescued by a US Government loan; in the UK, the Lightning wasn’t. Unveiled at that year’s London Motor Show, it won ‘Car of the Show’.
Iain will tell the story with both humour and candour, and huge respect throughout for all who worked with him on the project. The Lightning GT show car now resides in the British Motor Museum where it attracts more attention than most, an EV with real presence.
Philip Porter: ‘This is a compelling story with so many twists and turns, and so much drama and intrigue. When Iain first gave me a flavour, I was entirely seduced. It’s a great story and will make a tremendous book. One Government Minister scoffed and said, ’There will never be electric cars in my lifetime!’
