Design & Desire, by Keith Helfet

From an ambitious Triumph Spitfire project in South Africa to the Royal College of Art and a career at Jaguar, Helfet’s journey is defined by creativity, determination and exceptional design talent. Mentored by Jaguar founder Sir William Lyons, he went on to shape cars including the XJ220, XK180 and the 2000 F-type concept.

This highly personal book also explores Helfet’s work beyond the motor industry, including medical imaging, product design, power-assisted bicycles and electric vehicles, offering a rare insight into more than four decades of design.

• The story of Keith Helfet’s journey from Cape Town to Jaguar
• Features the creation of the legendary Jaguar XJ220
• Covers the XK180 and 2000 F-type concept
• Includes over 160 images, drawings and photographs
• Features material from Keith Helfet’s own collection
• Includes a dedicated chapter on the development of the XJ220
• Offers first-hand insight into automotive and product design
• Explores a varied career spanning cars, medical imaging, bicycles and electric vehicles

Design & Desire is an essential book for Jaguar enthusiasts, automotive design followers, concept car fans and anyone interested in the creative process behind some of the most distinctive British cars of recent decades.